Well they can actually, usually quite well. They are usually so busy implementing technical solutions that you have hired them to carry out that they don’t have the time, or really any incentive to find, verify and address strategic gaps in your digital products and the underling strategy that created them.
As a sole proprietor and an independent business person, I have no political stake in your organization. So pointing out gaps in your digital strategy to improve your digital products can be done without triggering questions of authority or operational resources.
Your organizational culture is something I will look at and suggest ways that it can be adjusted to improve your digital strategy and your digital products. Having said that, I’m not your priest or your police officer. I’ll help you transform your culture if your organization wants transformation, but that has to happen organically within the organization.
I have direct technical experience and credibility. I know what all different types of software developers do and how they do it. I am able to work with technology teams to solve problems not show them how to do their jobs. More importantly, I do not pretend to know things I don’t know.